Access to clean and accurate data is essential for effective B2B marketing and sales strategies. Data enrichment tools help improve existing business information, enabling lead generation and prospecting, and personalizing strategies to facilitate informed decision making. In this article, DIGI-TEXX will share with you the leading B2B data enrichment and improvement platforms.
=> See more: The Importance of Data Enrichment Services for Businesses
1. Cognism
Cognism is one of the most highly rated data enrichment tools. The software uses AI to identify and generate leads. Cognism provides verified emails and phone numbers to contact decision makers.
What’s unique is that the software is both GDPR and CCPA compliant and constantly refreshes and updates data, saving sales time by giving them the right context to engage with prospects.
Pros:
- Data enrichment and AI-powered lead generation.
- GDPR/CCPA compliant data.
- Phone numbers and emails from direct contacts.
- High-bias lead intent data.
- Easily connect to CRM and sales tools.
Cons:
- Some of the information may be out of date.
- High prices, which may be a barrier for small businesses or startups.
Pricing:
Cognism data enrichment software offers two service plans that are tailored and tailored to your team size or the functionality you need:
- Grow: Provides you with real contact and company data to support lead generation.
- Elevate: Combines Cognism’s commitment to high-quality data, actionable intelligence, and behavioral signals to enhance your customer acquisition strategy.
2. Apollo.io
Apollo.io is a data enrichment tool, an intelligent platform that provides B2B contact data as well as data about companies and employees working at those companies so that businesses can enrich their CRM on one platform instead of having to use two. It is the best solution for data enrichment and engagement campaign management.
Pros:
- Auto-populate account information and contact profiles in CRM.
- Precisely narrow down your customer base based on company size and industry.
- Ability to build automated email sequences, record phone calls, or set up complex, multi-step sales processes.
Cons:
- Third-party software is limited and time-consuming when using Apollo.
- Many users have reported that the software is slow and unstable when processing large data.
Pricing:
Advanced plans start at $49/person/month with a 14-day free trial.
3. Crunchbase
Crunchbase differentiates itself from other data enrichment tools by combining prospecting with company research, providing deeper financial insights from investments to M&A. The software is a solution that allows sales teams to identify prospects and effectively target startups and fast-growing businesses with email campaigns.
Pros:
- Crunchbase automatically connects to Salesforce to enrich your B2B data.
- Quickly search your database to connect with potential customers.
- Deliver compelling business insights with your ICP.
Cons:
- Autofill may fail when syncing with other apps like monday.com.
- No personal phone number or email address, so cold outreach is not appreciated.
Pricing:
Crunchbase has a free version and offers paid plans starting at $49/month. Paid plans can be tried for 7 days or upon request we can create a custom plan.
4. Clay
Clay is a B2B data enrichment solution that leverages AI to automate lead generation and prospecting. It enriches contact data with company, technology, and behavioral insights to create accurate lists. Clay automates collection and integrates well with CRM and marketing.
Pros:
- Lead generation and data enrichment with AI
- Flexible workflows and data analytics automation
- Business and technology insights
- Seamless integration with CRM/marketing software
- Fully GDPR compliant data.
Cons:
- The accuracy from the Clay platform is not high.
- According to some users, the interface of Clay may not be as intuitive as other programs.
Pricing:
Clay plans start at $134/user/month, and there is a free version, albeit with fewer features. Annual credits are included with each paid plan and can be used to run a server at a minimum 30% discount.
5. HubSpot
HubSpot is a form shortener that uses Clearbit to drive higher conversion rates. When interacting with a visitor, the system automatically looks up information to complete missing fields from the Breeze Intelligence data source, even if the visitor is not yet known in the CRM. This results in fewer fields needed, higher accuracy, and less friction in the lead capture process, which sets HubSpot apart from other data enrichment tools.
Pros:
- Ability to increase conversion rates by up to 160%.
- Collect information from Breeze Intelligence for high accuracy.
- Only display necessary fields after entering an email, avoiding data pollution.
Cons:
- Only suitable for those familiar with HubSpot because it is difficult to connect to other CRMs.
- Data quality and accuracy vary, especially with records that are missing information.
Pricing:
HubSpot has a variety of different packages for a variety of business goals, Breeze AI provides data enrichment, which is included in all packages.
6. Adapt
The Adapt Data Enrichment tool stands as one of the top solutions because it enables businesses to enhance their CRM system through lead and decision maker information addition. The platform enables users to expand their datasets through the connection of data from various sources including form filling.
Pros:
- The platform connects to CRM systems through API to update B2B information that is missing.
- The platform provides multiple search filters which enable users to focus on leads based on specific regions.
Cons:
- The European data coverage of Adapt is weak regarding its geographical reach.
- The credit self-assessment system lacks flexibility when evaluating small business entities.
Pricing:
The pricing structure of Adapt begins at $49 with a 7-day free trial option and sales quotes available upon request.
7. Kaspr
Kaspr is a B2B data enrichment platform that helps sales teams reach out to their prospects via phone numbers, emails, and company details. Compatible with LinkedIn and CRM, Kaspr automates lead generation, streamlining outreach and engaging with senior decision makers.
Pros:
- Quickly pulls contact details from LinkedIn profiles themselves.
- Automatically enriches prospecting and lead generation information
- Enables seamless integration with CRM and sales systems.
- Ensures that data governance is in place and that data privacy requirements such as GDPR are met.
- Information is verified and updated in real-time, making it extremely accurate.
Cons:
- Kaspr also uses a lot of LinkedIn data, which is a limitation if companies are not heavily involved in the platform.
- Phone numbers are often outdated, leading to incorrect contact.
- Basic features — no in-depth analytics like some competitors.
Pricing:
Kaspr offers a free trial of 5 phone credits, 5 email credits, and 10 export credits per month. Users get unlimited B2B emails when inviting three colleagues. Plans: Starter plan costs $49/month.
8. Snov.io
Snov.io is a complete sales automation platform that can’t be overlooked when looking for data enrichment tools. The software supports lead generation, email verification, and successful multi-channel outreach campaigns. It comes with a number of useful tools, including Email Finder, Email Verifier, and a built-in CRM, along with LinkedIn automation that leverages the power of one of the most popular social networks in the world.
Pros:
- A wide range of tools to facilitate customer outreach and sales process management.
- Seamless integration with widely used tools like Pipedrive and Zapier.
- Affordable pricing for businesses of all sizes.
Cons:
- Some advanced features, such as A/B testing, are limited to the premium plan.
- The email database may not meet the needs of some specific industries.
- Lack of advanced analytics and detailed reporting capabilities.
Pricing:
Free trial includes 50 credits and 100 emails to recipients per month.
Starter plan: $30 per month, includes 1000 credits and allows sending 5000 emails to recipients.
Professional plan: Starts at $75 per month, includes 5000 credits, A/B testing support, and other advanced capabilities.
Higher-end professional plans: 20K for $142 per month, 50K for $277 per month, and 100K for $554 per month.
9. Datanyze
Datanyze is a data enrichment tool that helps sales and marketing teams get leads directly from LinkedIn. The service uses one of the most powerful web crawlers to analyze the IT services that Datanyze customers are using and provide insights that can help guide their business outreach campaigns.
Pros:
- Provides the ability to tag leads and companies, creating segmented lists that are ready to export and integrate into CRM.
- Listing offers desktop widgets that allow you to view contact and company data of leads while browsing.
Cons:
- Information is often inconsistent, data accuracy is unreliable, and information may not reflect current standards.
- Customer support is slow and ineffective in resolving issues in a timely manner.
- Startups or smaller businesses will struggle with these high costs.
Pricing:
Datanyze offers a 90-day free trial. Paid plans start at $21 per month per user, with each plan offering a credit limit.
10. Lusha
Lusha enables customer profile enrichment from LinkedIn and other sources. Lusha is a B2B data enrichment tool that allows users to pull customer contact profiles directly, including emails, phone numbers, and company details. With data accuracy and compliance, Lusha helps businesses optimize their reach to high-quality leads.
Pros:
- Browser extensions for LinkedIn and enriched web data.
- Seamless integration with sales tools and CRMs.
- GDPR and CCPA compliant data sources.
Cons:
- Heavily dependent on LinkedIn, so if profiles are incomplete, this can cause problems.
- Privacy concerns, despite GDPR and CCPA compliance
Pricing:
The software has a free plan for users to sample data, and a Pro plan starting at $36 per user per month.
What is B2B data enrichment?
B2B data enrichment integrates data from external sources to ensure accuracy and usability, updating existing data and filling information gaps. External sources can include company size and name, industry, revenue, headquarters location and company directories, which are streamlined to pull insights on an automated basis. Such tools improve tactical marketing and sales initiatives along with providing improved customer service through better data insights.
=> Essential B2B Data Cleansing Strategies for Improved Accuracy
What is data enrichment software?
Data enrichment software enhances the usefulness of business data by adding additional information from external sources such as public databases or third-party vendors. Such data enrichment increases the accuracy, completeness, and relevance of the data. This improvement enables advanced analytics, informed business decisions, and optimization of marketing and sales activities.
These data enrichment tools automatically collect and update data, eliminating manual effort, saving time and minimizing errors. Seamless integration with CRM speeds up the sales process and helps accurately screen high-quality leads.
This type of software, which enhances customer insights, improves the quality of information about customers as business entities, and improves strategy for the entire enterprise. In this environment, it is necessary to maintain a detailed and reliable customer database to successfully achieve long-term business goals.
What types of data enrichment tools are there?
Manually cleaning data is time-consuming and prone to missing details. Data enrichment tools help you mine faster and more accurately from two sources:
- Public data: free information from the web, social media, and news.
- Separate data: protected information, accessible only through registration or payment.
When choosing a data enrichment solution, keep the following in mind:
- The tool must be GDPR and CCPA compliant.
- Integration with CRM and sales tools.
- Advanced filters and list building tools make it easy for sales teams to segment leads.
- Diverse data, including contact information and purchase intent data.
How to choose data enrichment tools?
When choosing data enrichment tools, consider the following:
- Company-specific requirements and gaps in the CRM system (company, technology, demographics, purchase intent).
- A platform with update cycles, accuracy, GDPR/CCPA compliance, and proprietary data policies.
- Verification of contact information (email and phone) to reduce bounce rates.
- Simple integration into CRM and other marketing and sales automation systems.
- AI capabilities, custom segmentation, and custom domain scoring for advanced targeting.
- Value, growth potential, and level of service provided.
With the right tool, organizations can gain insights, increase conversions, and make data-driven decisions.
Conclude
Choosing the right B2B data enrichment tool requires careful consideration of your needs, data quality, and ability to integrate with your existing systems. These tools help increase accuracy, optimize your customer acquisition process, and improve conversion rates. To learn more about effective data enrichment tools, visit DIGI-TEXX and start improving your sales strategy today.
=> Read more:
- Data Cleansing Companies: Your Partners in Data Integrity
- Effective CRM Data Cleaning Solutions for Better Customer Insights
- Data Processing Services: Unlocking Value from Your Data
- How Data Extraction Automation Enhances Data Accuracy and Efficiency
- Data Entry Service Provider Solutions for Businesses of All Sizes
