For the data analysis process, facing missing data is a common challenge, and many practitioners are still struggling to find a solution. So, how to handle missing data? Missing data can appear due to many different causes, from data entry errors, system failures, to uncontrollable external factors. In this article, DIGI-TEXX will provide a comprehensive guide on how to detect and handle missing data, helping businesses ensure integrity and reliability when analyzing data.

Why Data Goes Missing and Why It Matters?

It is not difficult to encounter missing data, as this is an inherent problem in most data analysis processes, as well as data sets when analyzing. There are many reasons for missing data, including:
- Human errors: Data entry errors, errors in the information collection process.
- System errors: Incidents or disasters that occur during data storage, data transmission, or software errors.
- Device failures: Device sensors or measuring devices are not working, are working improperly, or are broken.
- Missing fields: Survey participants do not provide complete information or refuse to answer those questions.
- Data changes over time: Data is no longer relevant or is not updated by the time it is analyzed.
So, what do you do if some data is missing? Having missing data can have a serious impact on the data analysis process, which can reduce sample sizes, lead to missing important information, and bias statistical estimates in subsequent steps of data analysis. Furthermore, machine learning algorithms often cannot handle missing data directly, requiring preprocessing steps to fill in or remove such data so that subsequent steps can proceed smoothly.
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How to Detect Missing Data in Python?

To handle missing data effectively, the first step is to detect the existence and extent of this problem in the dataset. When working with data in Python, you can refer to these functions to easily check for missing data:
- df.isnull() or df.isna() function: Returns a boolean DataFrame with the same value, with True in the positions with missing values and False in the positions with values.
- df.isnull().sum() function: Counts the total number of missing values for each column. This helps you quickly determine which column has the most missing data.
- df.isnull().sum() function: Counts the total number of missing values in the entire DataFrame.
- df.info() function: This function will summarize information about the DataFrame, including the number of non-null values for each column, helping you identify columns with missing data.
- df.describe() function: The function provides descriptive statistics for numeric columns, where the number of non-null values can be inferred from the count.
In addition, you can visualize missing data with charts such as heatmaps (using the Seaborn or Missingno libraries), which is also an effective way to detect missing patterns and relationships between missing values.
How To Handle Missing Data?

Missing data is a common problem in data analysis, but not all cases have the same solution. Choosing the right method depends on the type of missing data, the percentage of missing data, and the goal of the data analysis. So, how to handle missing data? Surely you have heard that there are 4 main and basic methods when dealing with missing data, so what are the four methods of treating missing data? You can refer to:
Deletion
The deletion method is one of the simplest ways to handle missing data. However, this method also has the potential risk of losing information and causing data bias.
Listwise Deletion
In this method, any data row containing at least one missing data value will be completely removed from the dataset.
Advantages:
- Easy to implement.
- Ensuring data integrity for subsequent analysis because only complete data samples are used.
Disadvantages:
- Can lead to significant data loss if the rate of missing data is high or if the missing data is widely distributed across rows. This can reduce statistical accuracy and create data bias if the missing cases are not missing completely at random (MCAR).
Pairwise Deletion
Unlike Listwise Deletion, Pairwise Deletion only removes missing values when they are needed for a particular analysis. This means that a row can be used in each analysis if it has sufficient data for that analysis, even if it has missing data on other unrelated variables.
Advantages:
- Maximizes the use of available data, retaining more data cells than Listwise Deletion.
Disadvantages:
- Analysis results may be based on different subsets of data, making it difficult to compare and interpret results.
- Covariance and correlation matrices may be inconsistent across data rows.
Imputation
Imputation is the process of replacing missing data values with estimated values. This is a popular way to handle missing data without losing too much information in the data file you collect.
Mean/Median/Mode Imputation
These are the simplest methods of imputation, which include the following variations:
- Mean Imputation: Replace missing values with the mean value of the data column.
- Median Imputation: Replace missing values with the median value of the data column.
- Mode Imputation: Replace missing values with the mode value (the most frequent value) of the data column. This method is often used for categorical data.
Advantages:
- Easy to implement and understand, not too time-consuming
Disadvantages:
- Reducing the variability of the data can distort the relationship between variables and reduce the accuracy of subsequent statistical procedures.
- Not suitable for data with complex relationships, because then the relationships of the data will affect each other, and filling in values that are different from reality can affect these relationships.
K-Nearest Neighbors (KNN) Imputation
KNN Imputation replaces missing values by finding the closest K-Nearest Neighbors (based on non-missing data variables) and calculating the mean (or mode) of those ‘neighbors’.
Advantages:
- Can handle more complex data relationships in the data, and does not make assumptions about the distribution of missing data.
Disadvantages:
- Very computationally expensive when the dataset is large.
- Choosing the optimal K can be difficult when the data set is so large that the algorithm cannot find K-Nearest Neighbors.
Regression Imputation
This is another method of Imputation. This one uses non-missing variables to predict missing data values through a regression model.
Advantages:
- Provides more accurate estimates than mean/median/mode imputation because this method fills in missing data based on the relationship between variables.
Disadvantages:
- Estimated values are likely not to reflect the actual variation in the data.
- The assumption that the relationship of the data set is linear may not be true in all cases.
Multiple Imputation
Multiple Imputation is the most advanced method when implementing Imputation, this method describes that missing values will be replaced multiple times to create multiple complete data sets. Each dataset is then analyzed separately, and the results are combined to produce a final conclusion.
Advantages:
- Provides more unbiased and reliable estimates, especially for data that is not missing completely at random (MAR).
- Takes into account the uncertainty in the values being imputed.
Disadvantages:
- More complex to implement and requires more computation to implement efficiently.
Model-Based Approaches
Model-based approaches are a set of methods for dealing with missing data by building models that can estimate missing data values. To implement this method, the user will have to build a probabilistic model of the data, instead of just replacing the missing data with a fixed value, as compared to other methods.
Maximum Likelihood Estimation (MLE)
MLE is a statistical method for estimating the parameters of a probability model. This method will find the parameters that maximize the likelihood of observing the data. When there is missing data, MLE can estimate the data parameters by using only the available information and accounting for the uncertainty of the missing values.
Advantages:
- MLE will support the provision of parameter estimates of the data, and is guaranteed to be unbiased.
- Can be used to handle very complex missing data patterns.

Disadvantages:
- Requires assumptions about the distribution of the data (usually normal).
- Difficult to implement for complex models or when there are many variables.
Bayesian Methods
Bayesian methods approach the problem of missing data by using probability models and applying Bayes’ theorem to estimate the posterior distribution of the data with or without missing values. Instead of agreeing on a single point estimate, Bayesian methods generate a suggested distribution of possible values for the missing data set.
Advantages:
- Flexible, can incorporate information that has been reported long before, and provides a complete estimate of the uncertainty of the data.
- Suitable for cases where the missing data is too complex to handle case by case.
Disadvantages:
- Requires knowledge of Bayesian statistics and can be computationally expensive, especially for complex business models, where there will be many data models that require specific analysis.
Conclusion
In general, understanding how to handle missing data is an indispensable step in the data analysis process to ensure the accuracy and reliability of your results. Choosing the appropriate method depends on the nature of the missing data, the goals of the analysis, and the available resources. At DIGI-TEXX, we understand the importance of handling missing data professionally. The DIGI-TEXX team is always committed to providing comprehensive data analysis solutions, helping your business turn raw data into valuable insights, thereby making better decisions.
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